The only way to truly see the color & quality of a stone
Obviously, transparency is a key factor in business in general and in the diamonds business in particular. In recent years, the Internet...
Top 10 YouTube Marketing Tips
10 Tips for selling Diamonds through YouTube YouTube is a powerhouse for promoting and selling Diamomds. Here are some important tips for...
10 Do's & Don'ts of Online Diamond Sales
Photos are Critical Attaching an image of a diamond on RapNet increases the chance of someone clicking on it by 66%. Details, Details,...
The Future of International Diamond Shows
A price tag of at least $20,000.- (with a staff of 2 people) for the privilege to exhibit in a show such as Hong Kong or JCK Vegas and up...
Facing Challenging Times in the Diamond Industry
It's no secret that the diamond industry is facing the hardest of times. There were many contributing factors that lead us to this point...
